ATTITUDE was founded in the spring of 2005 by Jean-François Bernier (JF) and Benoît Lord in Montreal, who set out to create a legacy their kids could and would be proud of. Inspired by their own families, they saw an incredible opportunity: to create a range of household products exclusively with natural ingredients that worked as well, if not better, than synthetic options.
Attitude products are made with natural, plant and mineral based ingredients that have the least impact on our families and the planet. These clean ingredients are developed with EWG's strictest standards in mind: free of cancer-causing chemicals, mutagens endocrine disruptors and other ingredients of concern. That’s not all, Attitude products are also ECOLOGO® and PETA Certified, hypoallergenic, vegan and cruelty-free.