Jaime Schmidt started making natural products in her kitchen back in 2010. Pregnant at the time, she was searching for a natural deodorant that not only smelled great, but actually worked. Put simply, there wasn’t anything on the market that met her expectations, so she made her own.
Despite this humble beginning, Schmidt’s soon found the key to global success: certified natural ingredients (and we’re talking Ecocert certified kind of natural here!), effective and transparent formulations, basically doing business and creating their products in ways that are ethical, sustainable, and inclusive. We could all learn a thing or two from Schmidt’s.